MORGAN STERNS

Frederick's of Hollywood — rebrand

Art Direction / Design: Morgan Sterns

CONCEPT

Manifest a renewed “soul” for a defunct or dying brand. I chose to rebrand Frederick’s of Hollywood and I identified “innovation” at the heart of Fredrick Mellinger’s original brand and re-built it from there. The iconic Frederick’s of Hollywood was transformed into Frederick Mellinger laboratories; A brand that now offers the science and technology behind attraction.

FREDERICKS_.jpg
FREDERICKS_2.jpg
FREDERICKS_3.jpg
FREDERICKS_4.jpg
FREDERICKS_5.jpg
FREDERICKS_6.jpg
FREDERICKS_7.jpg
FREDERICKS_8.jpg
FREDERICKS_9.jpg
FREDERICKS_10.jpg
FREDERICKS_11.jpg
FREDERICKS_12.jpg
FREDERICKS_13.jpg