MORGAN STERNS
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Stitch Fix Men — The Brand

Art Direction / Design : Morgan Sterns

Design : Daniel Wells, Jared Graham, Madi Krause

Photography : Justin Swindle & Dani Kroll

Men’s Fashion Editor : Laura Schafer

Client : Stitch Fix

Stitch Fix, the leading online personal styling service, launched Stitch Fix Men in 2016, bringing its highly popular and successful women's service to men in the US; offering a range of styles, sizes, and price points.

Historically, the Stitch Fix branding system has evolved as a series of “sibling” brands—first Womens, followed by Mens, and finally Kids.

The unifying “DNA” of the three business lines is a set of brand attributes that suffuse all creative assets. Stitch Fix Men aims to be approachable, aspirational, authentic, and credible.

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