Alchemy is defined as a form of chemistry and speculative philosophy practiced in the Middle Ages and the Renaissance and it's concerned principally with discovering methods for transmuting baser metals into gold and finding a universal solvent and an elixir of life...
In an attempt to bring a modern design approach to the ancient practice of alchemy, I created the fictitious brand "Alchimia" for my MFA graduate package design class. The prompt was to conceptualize and develop a survival kit. I opted to create a high-end kit for the modern day alchemist, infusing the sinister with polished artistry.
Embossed black and gold lettering on fine linen paper give each piece of the kit a luxurious feel while the black on black treatments keep the package design modern, simple, and elegant. The Alchemist's box was made entirely from recycled wood. Craftsmanship credit goes to the talented Bradley Barber from Frick and Frack Scraps. Photography by Melanie Duerkopp.