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THE CAUSE
Conservacion Patagonica is a conservation group whose mission is “protecting and restoring wildland ecosystems, biodiversity, and healthy communities in Patagonia through the formation of new national parks. Presently, Chilean Patagonia is under attack by an international energy company that plans to build five massive hydroelectric dams on the Pasqua and Baker rivers. The dams would drown large amounts of wild land, industrialize a pastoral region with growing potential for ecotourism and require the clear-cutting of native forest to accommodate 1,500 miles of transmission lines.
DESIGN APPROACH
I designed a poster campaign to create awareness for the Conservation of Patagonia and to help support Sin Represas, an effort by the people of Southern Chile and their allies worldwide to fight against determined corporate and political forces. Outlines of native animals and ghostly imagery of destructive power lines were used in the design to convey feelings of extinction and disappearance within the Patagonian ecosystem.