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THE COMPANY
Founded in 1956, Williams-Sonoma, Inc. is the premier retailer of home furnishings, culinary and serving equipment, and specialty foods and cooking ingredients in the United States and Canada. As an in-house package designer at Williams-Sonoma I was required to design specialty packaging solutions against all Williams-Sonoma product categories while simultaneously staying on top of relevant industry trends for design inspiration and technical requirements.
DESIGN APPROACH
I utilized type, graphics, color and illustration/photo elements to meet unique merchandising and personality demands. I also provided art direction requirements to in-house photo teams for execution of photography elements. The bulk of my time designing in-house at Williams-Sonoma was spent on finding fresh approaches to creative briefs in a fast-paced work environment. I introduced innovative design elements that solved unique product positioning and brand marketing needs.