With its snark-infused positive psychology, Chick Lit could be the love child of Chelsea Handler and Martin Seligman. Conceived by an essayist and writing coach, Chick Lit was never meant to be just another beautiful candle that doesn’t stand out in the crowd. Lisa Richmon created each Chick Lit persona to fill a void in the niche candle and inspiration gift space. It was important that the packaging be as fresh and unique as the overall concept and the various moving parts. Chick Lit is more than a card, and not just a candle. It’s more like a card in a candle.
I designed each candle to stand out within the candle gift space by utilizing bright colors and hand-drawn illustrations in order to give each package its own personality. The two-sided hangtag was designed for the user to slip off the tube and carry in her wallet, or keep in her office, for continued fun and inspiration. It was also important to use recyclable and biodegradable kraft tubes that look crisp and clean, but could be reimagined as a holder for makeup brushes, pens and pencils, or coins.